WorldSkills Australia is thrilled to announce Prime Creative Media – publisher of The Australian Arbor Age – as its official media partner in a collaboration set to amplify the visibility and impact of skills excellence nationwide.
The partnership will play a pivotal role in promoting the talent, dedication, and achievements of competitors, trainers, and industry leaders involved in WorldSkills Australia’s competitions and initiatives.
Prime Creative Media is Australia’s largest B2B publisher, specialising in integrated marketing communications in high-growth industries. It provides industry-leading, multi-channel communication platforms and connects clients with key decision makers across various sectors.
Prime Creative Media’s brands include, but are not limited to, National Collision Repairer, Australian Car Mechanic, Landscape Contractor magazine, Manufacturers’ Monthly magazine, Trailer magazine, The Tradie magazine, Australian Mining, Earthmovers & Equipment Magazine, Food & Beverage magazine, and BeanScene magazine.
Driving awareness
With the 2025 WorldSkills Australia National Championships and Skills Show set to take place at the Brisbane Convention & Exhibition Centre, the partnership will ensure comprehensive media coverage of the event. Prime Creative Media, as a new partner, will leverage its platforms to showcase competitor journeys, training excellence, and the broader impact of WorldSkills Australia on industries and communities nationwide.
“We are thrilled to partner with Prime Creative Media, whose expertise in industry-focused storytelling will help us inspire the next generation of skilled professionals,” said WorldSkills Australia CEO, Trevor Schwenk.
“This collaboration will signify the importance of vocational training and its role in driving Australia’s future workforce.”
Prime Creative Media Chief Operating Officer, Christine Clancy, stated: “We are excited about the synergies this partnership offers between Prime Creative Media, Australia’s largest B2B publishing company, and the country’s leading trade skills competition, WorldSkills.”
“Prime Creative Media is committed to the growth of the industries it serves, and WorldSkills is an organisation that demonstrates some of the best future trade skills vital to those industries’ growth.”
“WorldSkills organises a range of exciting events at state, national and right up to the international skills competition, to be held in Shanghai in 2026.”
“These events showcase trade skills at their best.”
“We look forward to telling the stories of these young competitors, whose passion and dedication to their craft and honing their skills are great role models for future careers in those industries.”
Looking ahead
With Prime Creative Media’s expertise in content creation and audience engagement, this partnership will amplify WorldSkills Australia’s message, ensuring skills excellence remains at the forefront of industry conversations.
To learn more of WorldSkills and to stay in touch with upcoming events, log on to worldskills.org.au.